Maximising Local Advertising Impact: Why Community-Based Vehicle Ads Work in Glasgow
Discover how community-powered vehicle advertising creates authentic local connections and delivers targeted exposure across Glasgow.
The Evolution of Local Advertising
Local advertising in Glasgow has seen significant changes in recent years. While digital marketing dominates conversations, there's a growing recognition of the value in physical, community-based advertising presence.
Why Vehicle Advertising Still Matters
In an increasingly digital world, vehicle advertising offers unique advantages:
- Cannot be blocked or skipped like online ads
- Creates repeated exposure in specific areas
- Builds trust through community presence
- Reaches people during their daily routines
The Community Advantage
Our community-first approach provides several benefits:
- Professional 36"x20" advertisements on well-maintained vehicles
- Natural movement patterns that match target audience routines
- Support for both drivers and local businesses
- Competitive CPM of £15.91
Strategic Coverage Areas
While specific routes aren't guaranteed, our network regularly covers:
- City Centre and Merchant City
- West End and Byres Road
- Southside communities
- East End developments
- Major commuter routes
Measuring Success
We focus on these key metrics:
- GPS-tracked coverage data
- Monthly impression tracking (396,000+ for 5-car packages)
- Coverage pattern analysis
- Community engagement levels
Getting Started
For businesses interested in trying this innovative approach:
- Minimum package: 5 vehicles for 6 months
- Professional design and installation included
- Regular GPS tracking updates
- Flexible scaling options available
Join us in reimagining local advertising while supporting Glasgow's communities. Contact us to learn more about our current coverage areas and availability.